Carried out research: I did thorough research into the target audience of existing hip-hop magazines that are the same genre and same conventions as mine. I found many similar magazines following the same conventions and targeting the same audience. I created and handed out may questionairres in order to find a suitable target audience for me to develop my work on. Once the questionairres had been filled out , I gathered the data and looked for the most reoccurring age range and chose this for my target audience.
I also carried out many interviews with my focus group to find out their demographic and psychographic and use this is my production work.
Existing magazines Research: I researched into similar hip-hop magazines in order to follow the typical conventions which would make my production work successfull. When looking at exsisting magazines I took into consideration; the layout, the shot types , the colour-scheme, the house-style and the headlines and slogans.
Focus group: I also carried out other research by gathering a group of people within my target audience and asking them questions based on what they find appealing in a hip-hop magazine, to help me appeal to my target audience and make it conventional.
Questionnaires: I developed a questionnaire on survey monkey which I sent out over social networking websites such as Facebook, to find out about the interests of the target audience and what they expect from a hip-hop magazine. I alos just handed out my questionairres in person to get honest views.
The Findings - My Target Audience
Audience feedback from KyleMedia
Audience Feedback - Review
https://www.youtube.com/watch?v=9JlNk_J4q-k&feature=youtu.be
Audience Feedback - Review
https://www.youtube.com/watch?v=9JlNk_J4q-k&feature=youtu.be
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